There is a reason some hair salons are successful while other salons go out of business. There is more to running a hair salon than great products and décor, it also requires business training.
Hair Salon Tips
If you want to avoid high stylist turnover in your salon and prevent your salon from going out of business, consider these practical tips that are often overlooked or ignored.
Know Your Clientele
They are the primary source of your income as well as the very reason that your shop is in business. Provide what they need. A salon located within certain communities needs to cater to the particular styling needs and services they need and want.
Establish Clear Staff Expectations
The staff in your shop creates a first impression and they need to understand their professionalism and proper conduct is mandatory. The employees should be licensed if required, skilled, and keep their appointments on time.
Create A Positive Atmosphere
Customers should enjoy their experience at your salon. Make certain the shop is neat, product display is appealing, and the waiting rooms are relaxing. Bravo’s T.V. show Salon Take-Over, provides a good example of properly running a hair salon.
Provide Multiple Services
The more quality services your salon offers, the more customers the shop will attract. Many salons offer pedicure/manicure stations in addition to providing facials.
Fees Should Be Reasonable Within Your Community
A hair salon that gives quality service for a reasonable fee will begin to establish a faithful base of customers. Compare your prices with other shops in the community and decide on a fee relevant to the service and your clients.
Listen to Customers
If you want to know what needs to change in your salon, just pay attention to your clientele. Customers do not usually offer critique or complaint in a salon for a sub-par hair style, but they usually do not return. Pay attention to facial expressions and body language and encourage customers to fill out anonymous surveys and evaluations.