How to Promote a New Makeup Artist Business
If you own a new makeup artist business, it may be difficult for you to attract enough clients to achieve and maintain profitability. In fact, entrepreneurs who venture into this line of business often have to take personal initiative and market their businesses aggressively in order to succeed.
Top 5 Methods of Promoting A Makeup Artist Business
It is vital to be proactive and make an effort to promote your business services every chance you get especially during the startup phase. Furthermore, you need to devise very resourceful and creative methods of promoting your makeup artists business in order to be a stand out from your competitors who have well established businesses and a steady flow of customers. Listed below are the top 5 methods of promoting a makeup artist business:
Use of Business Cards
This is probably one of the easiest and most efficient ways of spreading awareness on your new businesses services. Create some eye-catching business cards that highlight the name of your business, your location, the services you offer and contact information. If possible, hire a good graphic designer to design your business cards so that they are flashy enough to attract the attention of potential clients.
Once the designer delivers the cards to you, do not just store them. Instead, hand them out to your target customers. Alternatively, you can hand out a few cards to each of your current customers as they leave for them to pass on to friends and coworkers.
Create and Post Make Tutorial Videos Online
Tutorial videos are a great way to showcase your make-up artistry skills and prowess to potential customers on social media. Furthermore, if the videos you create and share on social media are of high quality, you can build a reputation as a great makeup artist fast. In order to ensure that this promotion tactic works, you need to first identify your target market and post your videos on an online video sharing site that your target customers are likely to visit. It is also advisable to post details about your business alongside your tutorial.
Create a Great Work Portfolio and Network
A makeup artist’s portfolio consists of photographs that showcase/document the artist’s work. You can use such a portfolio as proof of your makeup artistry prowess. For instance, you can showcase your portfolio to potential clients at your business premises or to interested prospects while networking at various social and business events.
For best results, ensure you enlist the help of a professional photographer while creating your portfolio to ensure that the photos that document your work are not only appealing but also capture all the finer details of your artistic work. Once you have a great portfolio, the next important task in promoting your new business should be to broaden your network of contacts. To achieve this goal, ensure that you attend industry or social events that are likely to draw in numerous potential clients.
While at such events, use your people skills to interact with other guests, particularly the ones who can share ideas for makeup artistry with you or introduce you to new people in the industry or potential customers.
Attend Makeup Artistry Fairs
Besides posting free tutorial videos on social media sites, you can also demonstrate your talents at beauty care fairs in your area. For example, you can rent a booth at such fairs, display your makeup artist portfolio and allow potential clients to review it. You can also offer free or discounted makeup application procedures for some of the potential customers who visit your booth during the fair.
If you have business cards, you can also hand them out at such an event and potentially attract many individuals who are looking for excellent beauty care service providers. By using these tactics, you can demonstrate your expertise and advertise your businesses services at the same time.
Get Specialized Training
If you are a new makeup artistry graduate, enrolling for a specialized training course may not be on top of your agenda. However, if you want to promote your business, acquiring certification in a specialized course such as special effects makeup application or corrective techniques may be vital.
If you want to appeal to a specific clientele that seek special makeup application services such as models and theater performers, displaying a certificate in specialized training may garner you more clients. However, ensure you acquire certification from an accredited cosmetology school that offers effective training. As Evergreen Beauty College, we offer several specialization options for our makeup artistry students and our instructors are well equipped to train our students to the required industry standards.
Finding clients for your new makeup artistry business can be challenging. However, by using the simple and cost effective methods discussed above to promote your business, you can be well on your way to ensuring that your makeup artist business receives a steady flow of clients and achieving success.