5 Ways to Plug the Holes in Your Cosmetologist Schedule with Happy Clients
Finding success as a cosmetologist is generally much easier if and when you keep your appointment book filled. There are several ways to accomplish the task, even when you’re just starting out in the industry. Here are a few examples worth considering.
Using Referrals
Profnet.org offers sage advice, when it comes to the best methods of getting referrals. They include:
- Ask for them
- Trade them with individuals, working in other industries
- Hand out more business cards
One of the greatest things about getting referrals is that most of the time it doesn’t cost you a penny. Everyone can afford free. So, even if you have a small advertising budget, this method is within your means.
Community Service or Sponsorship
You can either volunteer for community service or at charity events, or sponsor something or someone.
Both of these things can be beneficial when trying to plug holes in your schedule. Why? People respect leadership and will be more apt to remember you when they’re in need of a cosmetologist. Not only that, you’re helping your community.
Offering Freebies or Discounts
When asking current clients for referrals, sweeten the deal a bit by offering an incentive or discount of some sort. You’ll no doubt be pleasantly surprised with the results.
If you send out a newsletter or other type of correspondence, consider mentioning a small discounted offer in each issue.
Networking Events
Attending networking events is something that you definitely need to make time for. Not only do you meet people, working in all aspects of the beauty industry, it’s a chance for you to get your name out there and build your brand. As an alternative to brick-and-mortar events, consider registering for a few of the many events that take place online.
Social Media
As explained by MadeFreshly.com, social media is an excellent customer service tool. Use it for everything from sharing beauty tips to posting discount offers to garnering new clients and filling your appointment book. Remember, the bigger your social media presence, the more you’re typically able to build your brand.
Going in, you may be under the impression that you have to spend a great deal of time on each of your chosen platforms to be successful with social media. Not true! There is a wide variety of scheduling apps and tools, many of them free or low-cost, which efficiently cut down tweeting and posting time to approximately 15 minutes per day.
Of course, there are other ways of maintaining a steady stream of loyal clients, besides those discussed here. The more creative you are, when it comes to overall marketing tactics, the busier you’ll usually be.
Going Back to Beauty School Can Make You a Better Cosmetologist
Though we have discussed ways to keep your clients happy, if you want an edge over your competitors, you should consider going back to beauty school (or for the first time). When it comes to advanced beauty education, Evergreen Beauty College is at the forefront. We offer advanced courses for veterans or post graduates who are looking to stay current with new techniques and business technologies.
Please contact our admissions counselors to learn more about what post-graduate beauty programs or opportunities we may have to assist your growth as a professional beauty technician and/or business owner!
