How to Get Started in The Bridal Hair Business
Being in the bridal hair business will mostly require two things. First you will need to have exceptional hair styling skills and second you will need some business savvy in order to succeed in the industry. Being a bridal hair stylist is a very noble profession. You will get to take part in that special day that symbolizes a new chapter in a woman’s life. You get to be that person who will make her the most beautiful woman in the world if only for that special day. So what will it take for you to become successful in the bridal hair business?
Start With a Look Book
By now you have probably done a bit of styling work for some of your friends or you have probably assisted some professional bridal hair stylists. Gather all the photos of your past work and place them in a portfolio for your clients to see. If you have some money set aside, you can also use this to hire a model and a photographer. Create about 7 to 10 different bridal hairstyles then have them photographed professionally. This should be enough to get you started with your physical Look Book as well as your online portfolio.
Partner With Vendors
Team up with different players in the wedding industry. You can contact different wedding organizers and present to them your portfolio. These more established persons can help you get started by referring you to their clients as well. You may even visit different bridal shops to talk to sales people and if you are lucky you might be allowed to leave some of your marketing collateral such as flyers and brochures so that you get more exposure especially to their walk in customers.
Join Bridal Expos and Trade Shows
You will probably need to shell out a little bit more for this but if you are just starting to build a name for yourself then this is the best way for you to get the word out about your services. You can team up with makeup artists so that you can divide the expenses among yourselves. Make sure to be prepared with all your marketing collateral and business cards during the show.
Make use of Social Media
The most efficient way to advertise your services would be through social media sites such as Facebook, Twitter, Pinterest and Instagram. This way you will be able to expose your portfolio to thousands of users on a daily basis.
The key to success always lies in you. As long as you keep on top of trends and you keep innovating your services, clients will continue to refer you to their friends. Your business can grow very quickly because the wedding industry relies almost entirely on the referral system.
If you would like to become a bridal hair stylist, you should first enroll in a beauty school. While at the school, you will learn about various hair styling techniques, hair coloring, hair cutting and many more. Once you graduate from the school, you can use the skills learnt to start your own bridal hair business.
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