Professionally Showcase Your Nail Art on Social Media

The ever-increasing trend of nail art has appeared all over Instagram. Nail artists are showing off their intricate works of art. To top that off, they are hustling to complete each set of nails quickly to move on to the next client. These nail specialists are routinely showing not only manicure-model hand poses on social media but also edited and unedited demonstrations of the process. 

The appeal of seeing a demo of nail art dazzles us with the effortless visual beauty while also witnessing the nail artist’s prowess at work. Seeing the process done so efficiently and quickly is, of course, also impressive.  

A Brief History

French manicures are reimagined in more unconventional, colorful ways. When nail artists take a style that has been done a thousand times and put a unique twist on it, the new style stimulates our brain because it is still recognizable but visually brilliant in its new approach. The french manicure was originally taking on a more natural look with the pastel pink polish and white tip painted over the curved end of the nail.  

Historically, nail art has always been creative. An American named Jeff Pink, founder of Orly, coined the French manicure on a French runway in the 1970s before crossing the pond and heading back to the United States. The 1980s ushered in alternating neon colors, and vampy burgundy and Missy Elliot-inspired nail art were trending in the 1990s. Though nail art was born well before the 90s, nail appliques were introduced in the late 1930s.

In summary, looking at the aesthetic of nails over the different eras will tell you what styles were prevalent, and those old styles are usually reinvented. 

How to Showcase Your Nail Art 

Presentation is crucial when it comes to selling your services. There are many creative ways to feature your nail art. First, showcase your best work. Second, ensure the lighting is optimal. Outdoor, natural daytime lighting is ideal. So, if you work in a dark salon, go outside to photograph your work. Ideally, you want the backdrop to be neutral, so it doesn’t take away from the nails you’re focusing on. Get a close-up shot, so the client can see the finesse of the details and linework. If the color of the nails is not translating true to the vibrancy of color in person, then use your phone editor to bring those colors back to life. 

Start small by adding saturation and vibrancy. You can scale back the colors on your phone and match them up in real life. Tweak the brightness and contrast settings a bit to see what makes the photo advertise the nails honestly and make the photo pop. 

If you forget to photograph your work and it turned out well, then ask your client to send you a photo. You may get a cheeky reply, like the one Jennifer Lopez sent to her nail artist. 

Do you reside in Washington State? And do you have aspirations of becoming a nail artist? If the answer is yes, you can learn with a professional and supportive staff at Evergreen Beauty College. The manicurist program will help you make meaningful connections and get your creative juices flowing. Learn more about all our program has to offer.