Why Beauty School Students Should Take The Business Training Program Seriously

business training programDaydreaming during your business training program? Well don’t.

Running a beauty salon or spa involves more than pampering and making clients look beautiful.

An entrepreneur in this space needs business acumen to succeed, just like in any other business.

For this reason, beauty school students should take business training seriously.

Why You Need Marketing Skills

Marketing is a key aspect of any business. It’s almost impossible to attract new customers and retain existing ones, without proper marketing.

Enrolling in a business training program teaches you to reach consumers with compelling marketing messages. You also learn to deliver them via channels like:

• Email
• Blog posts
• Social networking
• Informational videos

Why You Need Employee Management Skills

If you decide to set up your own business after graduating from beauty school, you will likely hire employees. This is where employee management skills come in handy.

You will have to judge the character of potential employees and evaluate their fit in your business. Secondly, you will have to manage your employees and resolve conflicts that might arise at the workplace.

The good news is a business training program equips you to manage your employees.

According to Forbes magazine, the employee/employer relationship is the most important factor in employee engagement.

Why You Need Customer Management Skills

Beauty school students should have a good grasp of how to manage customers.

This includes:

• Ensuring that clients feel satisfied
• Customer/employee interactions
• Managing your service booking process

You also learn how to use customer relationship management (CRM) tools. These help you monitor and keep track of the activities of your clients.

You need a well-structured system that clients can use to give feedback and communicate with you or your employees.

Why You Need Financial Knowledge

If you can’t manage your finances, you will have difficulty paying suppliers and staff.

Business training teaches you how to:

• Separate personal and business finances
• File tax returns
• Build your company’s credit history
• Forecast revenues

These skills will help you review your beauty business’s financial statements and books. This is necessary even if you plan to hire a professional accountant to handle and oversee company finances.

Why You Need Good Time Management Skills

Time management can make the difference between success and failure of your beauty spa or salon. Successful entrepreneurs prioritize tasks according to importance and relevance to their goals.

A beauty business that fails on this front is likely to fail sooner rather than later.

Beauty school students who enroll in business programs learn how to:

• Use time wisely
• Plan short term and long term goals
• Execute tasks
• Continually evaluate time use

Why You Need to Know Data Analytics

Most businesses use data analytics to help them make the right operational, hiring, or expansion decisions.

Your competitors may slice and dice their data to seek insights such as consumer preferences and social media sentiment. Don’t fall behind them.

These are essential and important facets of the beauty industry. So take full advantage of all the training you can get.

Frank Trieu
Vice President of Business Development & Industry Relations

Frank Trieu is a cosmetology industry leader, and despite his accomplishments and accolades, he still prioritizes students on the Evergreen campus. Through building relationships within the community and local salons, retail stores, and spas, he helps facilitate job placements for aspiring beauty professionals using his expansive network.

Happy Evergreen Beauty College Students


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