Becoming an Esthetician and Starting a Mobile Business
You’re ready to take the plunge and operate your mobile esthetics business. First things first––what exactly is a mobile esthetics business? A mobile esthetics business is when a licensed esthetician drives to different client locations, be it a home, hotel, or stage set, and provides esthetic services. The only overhead fee you have to worry about is the mode of transportation getting you to your client’s destination and the products and tools you’ll be using.
Attracting clients to a new business or a new location can take time and effort. The main goal of attracting clients is advertising through an app or word-of-mouth that you are in the area, can come to their location, and offer esthetic services..
Starting a Mobile Esthetics Business
Here are some key elements that anyone looking to start a mobile esthetics business should take into consideration:
- Obtain proper automotive licensing
- Earn a license from a state-approved esthetics program
- Obtain an official business license
- Determine business focal points: facials, waxing, or all services
- Purchase equipment
- Purchase skincare products
- Determine a price list and a policies guide
- Establish a client base and if possible, a referral system
- Create marketing techniques
Using Your Car for Your Business
To have a mobile business, you must have a valid driver’s license and a registered and insured vehicle. Check state policy to be sure you are up to date.
As a professional esthetician, maintain a professional and friendly appearance and demeanor. Similarly, if you advertise your services on the vehicle for people to notice when you drive, make sure they see the beauty surrounding you to reinforce the beauty you could create.
Obtaining a business license is fairly easy, but you want to ensure you have the right goals and plans before investing. First, decide on your business structure. Most likely, you will want to be the sole proprietor. You can also opt to make it a partnership, a limited liability company, or eventually a corporation.
Of course, there is much more involved for the latter three. Once you have made your decision, obtain the licensing.
Licensing includes registering your business name and receiving a federal tax ID number. If you hire help of any kind, you will also need a state employer ID and an IRS number.
Research the board rules that pertain to your particular state to ensure you possess specific licensing requirements to practice your skill.
Why Get Licensed?
Your state law will likely require you to hold a valid license to practice esthetics, barbering, or cosmetology. The U.S. Bureau of Labor Statistics reported that the job outlook for skincare specialists will increase at a rate of 17% by 2031, which is much faster than average. People will always want to look and feel beautiful, so you can rest assured that if all else fails, you have a license to let potential employers know that you have experience in your trade.
So How Do I Become a Licensed Esthetician?
The National Accrediting Commission of Cosmetology Arts and Sciences accredits Evergreen Beauty College. By getting an education with us, you can take your skill in the United States and get recognized as the glamorous esthetic provider that you are. Our esthetics program will teach you techniques and how to apply these teachings beyond the walls of our school.
With every Evergreen educational program, we send students through a training program that focuses on business marketing, retail, customer development, and strategies to assist you in building your own business. Those months alone offer valuable information that you can take with you long into the future.