How To Start a Mobile Esthetics Business
With fierce competition in the job market and the strain on the economy causing everyone to be tight with their cash, you’ve decided the smartest route for your trade and are now trying to figure out how to start a mobile esthetics business.
Attracting clients to a new business or a new location can be difficult. No one will know you are there until you let them know you are in the area and have something they want.
Starting a Mobile Esthetics Business
Here are some key element anyone looking to start a mobile esthetics business should take into consideration:
- Obtain proper automotive licensing
- Obtain licensing to practice esthetics
- Obtain official business license
- Determine business focal points: facials, waxing, or all services
- Purchase equipment
- Purchase skincare products
- Determine a price list and a policies guide
- Establish client base and if possible, a referral system
- Begin marketing techniques
Using Your Car for Your Business
As long as you will not be performing the esthetic services in the vehicle, the only licensing you will need here is the same that is necessary for driving. In order to be a mobile business, you will need to have a valid driver’s license and a vehicle that is registered and insured. Check state policy to be sure you are up to date.
Also keep in mind that any potential new clients will expect a professional esthetician to emerge from a car that is not an eyesore. Similarly, if you plan to advertise your services on the vehicle for people to notice when you drive, make sure they see the beauty that surrounds you to reinforce the beauty you could create.
Obtaining a business license is fairly easy, but you want to make sure you have the right goals and plans before investing. First, decide on your business structure. Most likely, you will want to be the sole proprietor. You can also opt to make it a partnership, a limited liability company, or eventually a corporation. Of course, there is much more involved for the latter three. Once you have made your decision, obtain the licensing.
Licensing includes registering your business name and receiving a federal tax ID number. If you decided to hire help of any kind, you will also need a state employer ID and an IRS number.
While having your own friends and family as your client base may seem like an optimistic start, you will want to start attracting new clientele. You will need to research the board rules that pertain to your particular state, as they do greatly vary, to ensure you possess a valid license to practice your skill.
Why Get Licensed?
In a perfect world, the people you know would provide you with enough profit to stay afloat. In reality, you may experience difficulty finding customers or your business may fail down the line. However, in 2016 the Bureau of Labor and Statistics reported the job outlook for Skincare Specialists to be increase at a rate of 12% (faster than average) between the years 2014 and 2014.
People will always want to look and feel beautiful, so you can rest assured that if all else fails, you have a license letting potential employers know that you have experience in your trade.
So How Do I Become a Licensed Mobile Esthetician?
Evergreen Beauty College is accredited by the National Accrediting Commission of Cosmetology Arts and Sciences. This means that by getting an education with us, you can potentially take your skill anywhere in the United States and still be recognized as the glamorous esthetic provider that you are. We can teach you many details through our esthetics program, as well as how to apply these teachings beyond the walls of our school.
With every educational program at Evergreen, we also send students through an eight week training program that focuses on business marketing, retail, customer development, and strategies to assist you in building your own business. Those two months alone offer valuable information that you can take with you long into the future.