Social Media

Your ability to engage potential clients and commenters is an important part of running a social media account. Here’s how to do it more effectively.

When resharing someone else’s content, always credit the author. When someone tags you in a post, you can reshare it without hesitation if it attracts clients.

Posting on social media is critical for capturing an audience and creating a portfolio. Here’s what to know about making sure social media aligns with your brand.

Learn the best practices for engaging your social media audience with these tried-and-true tips. Understand who your target audience is, and post regularly.

Resharing timely cosmetic-related posts on social media will help attract attention from a wide audience and provide opportunities to market your brand and services.

A few popular forms of collaboration online are social media takeovers, creative campaigns, or working on a style or look together and sharing it online.

When taking photos of yourself or clients for social media, there are some essential elements to achieving quality photos: good lighting and angles.

Ready to open a salon? Here’s how to create a salon space and website that represents your brand, attracts potential clients, and jump-starts your beauty career!

A colorful brick wall can be just as inviting as a fully decked-out, art-filled interior space. Optimal lighting is essential. Create a corner perfect for pictures.

The ambiance in a salon is essential, and so is promoting! Learn the tried-and-true ways to formulate marketing and social media strategy for growing a client list.