Social Media

Sharing personal stories on social media is a powerful tool for engaging online audiences. Creatives, influencers, and brands are tapping into the emotional currency of connection by weaving life stories into their content creation strategies. While curated posts and polished imagery dominate many social media platforms, personal stories break through the noise, creating deeper connections…

Launching a salon and website is an exciting and significant project that requires thoughtful planning. Our team of beauty professionals collectively gave their input on the best steps to creating a cohesive brand identity when coming up with the look of your website and salon space and considerations every aspiring salon owner is confronted with…

Your ability to engage potential clients and commenters is an important part of running a social media account. Here’s how to do it more effectively.

When resharing someone else’s content, always credit the author. When someone tags you in a post, you can reshare it without hesitation if it attracts clients.

Posting on social media is critical for capturing an audience and creating a portfolio. Here’s what to know about making sure social media aligns with your brand.

Learn the best practices for engaging your social media audience with these tried-and-true tips. Understand who your target audience is, and post regularly.

When taking photos of yourself or clients for social media, there are some essential elements to achieving quality photos: good lighting and angles.

The ambiance in a salon is essential, and so is promoting! Learn the tried-and-true ways to formulate marketing and social media strategy for growing a client list.

Creating seasonal content for social media allows creators to share brands and inspiration every season. Influencers can unleash their creativity and share new styles.

Showcasing photos that will make followers do a double-take doesn’t require a massive budget. It will help if you have a well-edited video or a well-composed image.