Client Building Tips for Fresh Cosmetology School Graduates
One of the many concerns of most cosmetology school graduates is how to maintain a solid clientele base. As a cosmetologist, you probably have always had that passion for make-up, hair styling and just about anything pertaining to beauty. You have gone to cosmetology school right after high school and now that you have completed all the educational requirements, your entrepreneurial spirit has prompted you to put out all your life savings to open your own beauty salon.
How Cosmetology School Graduates Can Build a Client Base
There are a thousand things to consider in running your own beauty salon business especially with the stiff competition in the market. This is why you need to keep a steady stream of loyal clients that you can count on to keep coming back week after week or month after month. In order to attract new clients, you should do the following:
Bank on Word of Mouth Referrals
In marketing nothing is more powerful than the word of mouth. Marketing studies and common sense have long proven that if a product or a service comes highly recommended by any of your friends or any person that you trust, then there is almost 100% chance that you are also going to purchase that product. As a salon owner it is important for you to do your job well and offer the best possible customer service so that your customers will keep referring their friends and family to your salon.
You can also give your loyal clients discounts on services if they refer a certain number of people. This will encourage them to keep coming back to you and to keep referring their friends too.
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Ride on the Social Networking Wave
Social media is all the rage nowadays. The best way to get noticed is by building a Facebook Fan Page and by signing up for Instagram and Twitter accounts. These are very powerful marketing tools that are highly effective. You can encourage new walk-in clients by constantly advertising your services and by posting testimonies of clients. The traditional way of doing email advertising is still very effective and it is a great way of keeping in touch with your clients. It keeps them updated with all the latest news and promotions from your salon.
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Pre-book Your Clients
Just as you are about to finish cutting your client’s hair or you are putting the finishing touches, encourage them to book their next session. Pre-booking is one way to keep your clients coming back to you and a surefire way to guarantee growth in your business.
Give a little TLC
Giving your clients that personal touch will let them know that they are valued and taken care of very well by their favorite salon. Encourage your employees and hair stylists to keep a friendly conversation with your clients by sharing hair styling, make up and skin care tips with them. Send your loyal clients little gifts or greeting cards on their birthdays or other special occasions to let them know that you value them not just for the business that they bring but that you value them as persons as well. Take care of your loyal clients and they will continue to refer your salon to their friends.