So You Have Your Hair Portfolio Ready. Now What?
Now that you have your hair portfolio intact, there are many things you can do to promote your services and to garner new clientele. Just as a reminder, a complete portfolio needs to include examples of your cut, color and styling work. The more variety you show, the better.
With the help of the Internet, it’s fairly simple to promote your portfolio. Couple that with off-line channels and you’ll generally see results quite quickly. Here are some methods to consider.
Word of Mouth
Word-of-mouth advertising has been successful for many years. Some of the greatest salesman still swear by it. The best thing about this type of advertising is that it is absolutely free.
Talk to everyone you know and tell them how excited you are to be working in the field. Whether you’re in the checkout lane at the grocery store or in the waiting room of the doctor’s office, strike up a conversation with the person next to you. Chances are, you’ll be able to mention your new occupation somewhere in the conversation, without sounding pushy.
Hand out business cards to interested individuals. Offer them a small discount for referrals. Since everyone loves to save money, this typically generates added interest.
Another wonderful way to make potential clients aware of your hair portfolio is to do charity work. This can be anything from donating free services as part of a fund-raising auction to giving free makeovers to cancer patients.
Once you start researching this option, you’ll probably be surprised by the number of organizations that would appreciate your help.
Not only will you get your name out there, you’ll get the satisfaction of helping others. It’s a win-win situation!
Millions of people love Pinterest. As the old saying goes, “a picture is worth a thousand words.” Better yet, health and beauty is among the most popular categories. If you’re not already aware, the site is free to use and setting up an account is easy.
You have the option of creating as many boards as you like. For best results, each board should be on a single topic. For example, “wedding hairstyles,” “makeup tips if you wear glasses” and “the most popular fall hair colors.”
If you don’t have a website, it’s a good idea to start a free blog to link all of your pictures to. Make sure to include your contact information so that it’s easy for potential clients to reach you.
Another no-cost way to promote your hair portfolio is to place an ad on Craigslist. You have the ability to add pictures to the listing, which is a great way to show off your talents. Again, don’t forget to add your contact information. You want to make it as easy for people to reach you as possible.
These are just a few ways you can promote your hair portfolio. The more diligent you are, the sooner you’ll build a lucrative client base.