A Starter’s Guide for Creating a Salon and Website

woman setting up a website

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Creating a basic salon and launching a website can be an exciting endeavor. Before you begin, you need to put a lot of thought into it. The most well-considered ideas will help make the salon and website’s theme cohesive. Learn how to find inspiration when creating your brand, website, and basic salon space

Simplify the design process by beginning with a concept. What do you visualize when you’re dreaming up your ideal place? A charming space with lots of ornate details? An open-plan salon with good lighting and muted-tone decor? Whatever aesthetic you embody in your salon, ensure it carries over to your website.

Many bright and colorful salons can feel fun and youthful, and cream-colored or white color palettes can open up a space. Color and placement are the easiest and most economical ways to transform a small, bare space.

Planning the Design of Your Salon Website 

With the advent of easy-to-construct website builders, you don’t have to be clever with coding to build a website. Across the web, there are many website builders featuring a multitude of design templates to choose from. One could spend hours just curating their favorite template, and rightfully so. This look will represent your brand, distinguishing you from a sea of other hair salon brands. It’s okay to invest time in this part of the creation process.

Devise a plan for optimizing and organizing your salon website. Creating an outline first will help you streamline the process of customizing your website. Here are some items to consider that may prompt inspiration to get you started:

  • What information do you want to feature on your website?
    • Name of your salon
    • Business contact
    • Interactive features
    • Up-to-the-minute Instagram posts showcasing your work
    • How do you plan to organize the content to make it intuitive for visitors?
  • Will your website contain a contact form for potential clients to reach you? 
  • How will you incorporate your personal style and flair?
  • How will you use search engine optimization to boost your ranking?
  • Will you include social media accounts?
  • Where will you add a booking widget? 

Now that you’ve compiled a list of considerations and items to incorporate into your beauty salon website, it’s time to get cracking! 

Pro Tip: Always use your personal work to show what you can achieve for clients and avoid stock images. Stock images are proven to be very useful when you’re writing blogs or sending emails, but when it comes to showcasing what you and your employees are capable of, stick with photos captured of their unique styles.

Lastly, you want to ensure your website is mobile-friendly. 

Building Your Salon Website

First, you’ll want the name of your salon front and center––or off to the side where it still sits proudly and prominently. Next, you can showcase your stylists or provide a link to each stylist, so prospective clients can choose their preferred stylist and start booking! An online booking call to action should be implemented on the home page, so your new and current clients can quickly spot it.

Designing an intuitive website to navigate is essential. Choose any color scheme, but the organization is key! Including your treatments and services where they are easy to find enhances the experience for your visitors.

Whether you are tackling the design and building the site yourself or hiring a pro, building a basic website will help launch the success of your salon.

How Can You Optimize Your Website So People Can Find Your Beauty Business Online?

 Optimization is the engine that drives visitors to your personal corner of the internet. Your website and services convert them into potential clients. Here’s how to get started: 

  • Use a search engine optimization starter guide to familiarize yourself with a glossary of terms
  • Target your website with high-ranking keywords and phrases
  • Include relevant content
  • Research your competitor’s content
  • Ensure your content is discoverable by a search
  • Provide a description of what each page will contain
  • Add a title and meta tag
  • Ensure your embedded images have alt text

Use a software as a service (Saas) platform, such as Semrush, to help find and use keyword research tools. Another valuable way for you to attract new clients is to get listed on Google. A Google business account is free and will help you get discovered! 

Use Google Trends to learn what your city, region, country, or the world is searching for. Let’s say, for instance, you type in “hair trends 2023.” Google trends will reveal the interest over time and include related search inquiries. “Spring 2023 hair color trends” is one of the top queries. If your website automatically updates your latest Instagram post, create a post featuring spring-inspired hair colors your stylists recently created, including the caption, “Spring 2023 hair color trends.”

Finding Inspiration

Researching competitors, influencers, and other people who inspire you is a great way to haul you out of a creative slump. Here are some people who inspire us that have created a head-turning brand aesthetic.


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Una publicación compartida de IGK SALONS (@igksalons)

Attribution: @IGK SALONS

IGK Salon is a chic, warm, and inviting salon based in Miami.

Attribution: @disco.salon.atl

Disco Salon, located in the Grant Park neighborhood of Atlanta, is a rare gem of a salon housed in a former church and festooned with disco balls, hence the name. 


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A post shared by Seagull Salon (@seagullsalon)

Attribution: @Seagull Salon

Seagull Salon, based in the West Village, personifies a bold and splashy aesthetic. 

There are many tried-and-true, creative ways to optimize your website. And even more tutorials on the web to help you get started. 

Are you dreaming of starting your salon and ready to take the next step to study cosmetology, nail art, esthetics, barbering, and more? Schedule a tour with Evergreen Beauty College today!

FAQ – How To Create Your Brand, Salon, and Website

How do I create a hair stylist website?

First, you can hire a website developer or find an easy-to-use website builder for beginners. When building your website, be sure to:

  • Create an outline of what you want to include
  • Design and structure your sitemap
  • Incorporate images and videos
  • Include a booking link and contact information
  • Use keywords and phrases

What should be included on a salon website?

If you’re designing your website, include essentials like location, contact information, email, phone number, and the name of your business. These must be included on your website. Having images of the various work your stylists have created is a big selling point. A booking link on the home page will help visitors quickly schedule an appointment. 

Why does a salon need a website?

There’s a lot of competition and many salons to choose from. If you want your salon to have even a tiny but significant place on the map, you’ll need a website, a Google business account, and social media account for would-be clients to find you. 

A website is essential for booking new clients!

Frank Trieu
Vice President of Business Development & Industry Relations

Frank Trieu is a cosmetology industry leader, and despite his accomplishments and accolades, he still prioritizes students on the Evergreen campus. Through building relationships within the community and local salons, retail stores, and spas, he helps facilitate job placements for aspiring beauty professionals using his expansive network.

Happy Evergreen Beauty College Students


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