How Makeup Artists Get More Instagram Followers

young woman taking picture using iphone

Instagram is a great place to show off your makeup skills and build a following that appreciates your unique style. It can be difficult to stand out when there are so many other makeup Instagrammers . What’s the secret to standing out? Here are some of our top tips on how to get yourself more followers!

OPI Products IG

Learn From The Best

Successful Instagrammers are popular for a reason, so break their accounts down and find out why. Find people whose accounts you want to emulate and learn from them by examining which of their posts are most successful and see if you can identify what makes popular. This doesn’t mean to rip them off or to copy them, but find the essence of how they’re connecting with their audience. Is it because of fantastic Instagram stories? Is it because of their clever use of hashtags? Is it because of the way they interact with their comments? Is it because of their posting schedule? Find the secret sauce to their success and emulate it in your own profile.

Another good place to look for Instagram inspiration is makeup or cosmetic companies. They often hold contests and giveaways that you can engage with and learn from. Joining the conversation and learning from industry leaders can help you learn how to improve your own content!

Be Original

It’s important for you to have inspiration for your Instagram content, but your account also needs to be uniquely you. Think about what makes your look special and why other people find your unique twist interesting. Build on the niche that you set aside for yourself and grow your audience from there.

thoughtful IG caption

Use Thoughtful Captions and Tags

A picture is worth a thousand words, but the rest of your story is told in the caption and tags. A good description can give your images context to elevate the way people enjoy your content, and thoughtful hashtags can help your work land in front of new audiences. Your hashtag game is also important because of the message it sends your viewers. Tags like “#follow4follow” can look unprofessional and might tell visitors that people don’t actually follow you for the content you produce. Hashtag products you used in your look, brands you are wearing, and things that describe the picture. Look at hashtags before using them, to see what kind of engagement they get, how popular they are, and if it is the right audience for your photo.

Engage With the Community

The way you engage with your community can have a big impact on how well your profile performs. One way to do this would be to utilize Instagram stories to share some of your favorite posts and images from other people to highlight the cool things they are doing. Be sure to tag them so they see it. This is a great way to make Insta-friends. Another way you can get involved is by interacting with other influencers on the platform. Comment on their posts about looks of theirs that you love, ask them for tips, or give some advice of your own. If you are curious, genuine, and kind, people can start noticing you and your influence in the community!

Review Products

Do you have a favorite eyeshadow that you don’t see anyone else using? Let people know! Recommendations show that you know what you are talking about and open a dialogue with people who have either tried the product before or are grateful for the information you are providing. People love to offer their opinions, so a post that features your own opinion can open the door for a greater discussion with the community.

screenshot of Urban Decay's Instagram profile

Maintain an Aesthetic

Good Instagrammers think of how their image will look in the feed, but great Instagrammers think about how their image will fit in their profile page! Amateur Instagram accounts post images willy nilly of all varieties of subject and color, which can make their feed look cluttered and crazy. Develop a consistent pattern or theme on your profile so that your posts can work together to create a tapestry of your creations.

Become an Expert in Your Art

People don’t flock to amateur makeup artists to follow what they’re up to, they want to see the work of a professional. You can become a professional makeup artist in many ways, and one of the most common ways is by attending beauty school. Completing a makeup artistry program can allow you to learn new things and sharpen skills you might already have. It can also give you some pedigree amongst your followers to be able to say that you’re a professional, licensed makeup artist.

screenshot of Evergreen's instagram profile

Learn Makeup at Evergreen Beauty College

Is your dream to become the next big thing in the world of makeup artistry? Let us help you get there! We offer both basic and advanced courses in makeup artistry that can help prepare you for a career in makeup. Contact us today to learn more about how to get started! Follow us on Instagram!

Frank Trieu
Vice President of Business Development & Industry Relations

Frank Trieu is a cosmetology industry leader, and despite his accomplishments and accolades, he still prioritizes students on the Evergreen campus. Through building relationships within the community and local salons, retail stores, and spas, he helps facilitate job placements for aspiring beauty professionals using his expansive network.

Happy Evergreen Beauty College Students


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can smith
can smith
4 years ago

Great article. It is very useful and informative. the stuff that you put inthis is informative stuff Thanks for sharing this post.