Top Tips for Marketing Your Nail Tech Business

Careers as a nail technician can be lucrative for anyone who is passionate and works hard. Most nail technicians are very passionate about what they do, but it’s the marketing skills they learn and use that set them apart from the competition. Regardless of where you are currently at in your nail tech career, you may still be able to improve your business with some simple tips. Here are some of the marketing skills and routine habits that can help you be a stellar nail tech!

Continue Learning

A good nail tech stays up to date on the latest techniques and trends. Taking other additional courses that complement your skills in nail art can make a big difference. Other skills like management skills and customer care skills can help you be a more professional business person. If your looks stay on trend and your service stays on point, you can stay ahead of the competition!

Market Yourself Online

The best nail technicians market themselves online. Take advantage of your social media strengths and put yourself and your business out there using different platforms to reach new clients and show the great work you do! Not only does this help build an awesome online portfolio, your clients can also refer their friends to you through social media!

Treat Your Clients Like Royalty

You don’t just want the people who sit in your chair to be your clients, you want them to be your evangelists. Providing outstanding customer service is a fantastic way for you to really impress your clients. If you handle their needs and concerns with swift and diligent care, they’ll be talking about you to all of their friends and family! Clients who are well taken care of will become your greatest sales people.

Offer Outstanding Services

If you want to be the talk of the town, your work needs to talk for you! Always go the extra mile to impress your clients and wow them with your skills. If your work stands out, your clients can help market you online as well. It’s the best way of keeping your business open!

Talk to Everyone

This involves creating innovative ways of generating sales through strategic marketing. This can be done through online social media such as Facebook, YouTube and other traditional methods such as brochures and fliers. You should also set the industry pace by coming up with new and exciting styles and techniques.

Keep it Professional

Once you get comfortable working with nails, it can be very easy to fall into unprofessional habits with how you handle your clients, especially if they are relatives or friends. Make sure that you are putting your best foot forward at all times regardless of who is across from you!

Build a Website

As your business grows, you may want to consider having a space online you can call yours, especially if you open up a retail location outside of your home. Having a website makes it easier for people to find you and can help expand your client book even more!

Join us at Evergreen!

Every future starts with today, so don’t waste another moment! You can become the beauty pro you’ve always wanted to be if you join the Evergreen family.

We’re here to help you every step of the way and strive to help you be prepared for life after beauty school.

If you are looking to enroll in a nail technician course, contact us today!

Frank Trieu
Vice President of Business Development & Industry Relations

Frank Trieu is a cosmetology industry leader, and despite his accomplishments and accolades, he still prioritizes students on the Evergreen campus. Through building relationships within the community and local salons, retail stores, and spas, he helps facilitate job placements for aspiring beauty professionals using his expansive network.

Happy Evergreen Beauty College Students


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Sthembile Khoza
Sthembile Khoza
4 years ago

Please help me open a website

Okorie Divine
Okorie Divine
4 years ago

This was really helpful. Thanks

Lilian Wangari Mungai
Lilian Wangari Mungai
3 years ago

I really want to understand and become perfect in nail business.

9 months ago

This was really helpful