7 Vital Statistics to Help with Your Beauty Career Strategy
Are you aware that statistics can be your best friend, when it comes to supporting your beauty career? As strange as it may sound, it’s true. So why not take full advantage of it? You can easily use the following information to increase sales or target and promote specific products.
Morning Routines and Your Beauty Career
Statistics indicate that the average Monday morning beauty routine lasts 76 minutes, which is enough time for almost everyone to look their best. However, by Friday the average time spent on the same routine is only 19 minutes.
Use this to your advantage, by teaching your clients how to look great in the least amount of time possible. They’ll especially appreciate this on days their schedules are extremely hectic.
Mascara is Used Past Its Prime
In a recent study, 86 percent of the women who participated admitted that they use outdated mascara. Mascara isn’t safe to use after a period of three months. Doing so greatly increases the risk of staph infection. Offer your clients a discount on mascara when they book regular appointments with you. Not only will it keep you busy, it will keep their eyes infection-free.
Men Aren’t Using Facial Skin Care Products
Three quarters of men, ages 18 and up, don’t use facial skin care products. Many times, it’s because they feel that it’s not a masculine thing to do. All it would take for many of them to change their minds is a quick introduction on products made especially for men.
Take a few minutes to speak with your male clients, explaining the benefits of skin care. You might even offer discounts on facials, during a “men’s only” event.
Hair Loss Affects Men and Women
Hair loss affects up to 40 percent of all women. Help these women by discussing hairstyles that best cover up the problem. Suggest the possibility of purchasing hairpieces or accessories that make hair look fuller.
Many Women Don’t Leave Home Without Makeup
Many women don’t leave the house without makeup. The number is as high as one in three. Ask these clients if they’d like to try a more natural look, which requires less make-up. Provide several examples and explain some of the latest trends. Don’t forget to offer these products at a discount.
Women Do Their Nails At Home
An increasing number of women do their nails at home. Hundreds of millions of dollars are spent on do-it-yourself nail care, every year. By offering specials on manicures and nail accessories, you’ll tempt many of these same women to take advantage of your services.
Many Women Don’t Think They’re Beautiful
Do all you can to reinforce the fact that there is beauty in everyone. Offer hair and make-up tips to accentuate natural beauty. Consider holding basic beauty classes or makeovers at discounted price.
Advancing Your Education Can Help with Your Beauty Career
If you’re looking to excel in the beauty industry, one of your top priorities should be a quality education from instructors who have practical experience. At Evergreen Beauty College, we provide accredited beauty training that has supported countless students to become successful in a variety of careers in the beauty field. Beyond the statistics and advice that you can learn online, it’s the hands-on training, as well as our business development training, that gives our graduates the edge.