Blog posts can broadcast your skills and expertise and build a rapport with potential customers. If you’re allied with particular makeup, hairstyling, or clothing brands, a blog can be a great way to get them to pay you to showcase them.
Here are some ways to boost the attention your blog gets, whether you’ve been blogging for years or are just starting out:
Make your blog gorgeous
Your blog is about beauty; it should be as attractive as the looks you’re promoting. Make it pretty.
Pick a theme and customise it according to your style. Sharing classic looks? Consider an elegant design. Discussing the latest trends or alternative style? You could go for something bolder and more colorful. Also pay attention to formatting details such as photo cropping and font. Whatever you choose, ensure that readers get a sense of your aesthetic. A pretty blog will make readers feel more confident about going to you for beauty guidance.
Link it to your social accounts
Regardless of what type of blog you’re writing, connecting forms of social media will make whatever content you create go further. Connect your blog to your Facebook, Twitter, Instagram, and the like–and make sure your blog has these accounts! One piece shared on multiple platforms can do a lot more work for you than many posts only shared through one medium.
Speak and Listen
Engage with your audience. This means commenting on other beauty bloggers’ posts (just don’t try to sell your brand too hard–let your expertise and a link in your signature be the only marketing you include), writing guests posts, ending posts with questions and other comment solicitation, and making it easy for readers to comment.
Create great content
Doing so requires that you know the latest styles, have high-quality photos, and that you consider how your posts can enrich your readers’ beauty experience. If you’re promoting specific products or brands, show appealing examples of how they can be used. And justify your online presence by personalising your work, whether you use photos from your own shots or provide your own detailed comments on popular images and styles.
Evergreen Beauty College: We Open the Doors to a Profession in the Beauty Industry
Are you interested in pursuing a beauty career? Contact Evergreen Beauty College today at 425-336-5123. We have three locations to serve your needs. Evergreen Beauty College also offers financial aid to qualified students.