How to Get Your Clients to Come Back Without Even Asking

It usually doesn’t take long for make up students to learn that the key to being successful in this business is the ability to get clients to come back without even asking. Unfortunately, without repeat clientele, it’s very difficult to make a living in the field. Continue reading, to learn a few popular methods in regard to keeping your customers happy and your appointment book full.

Ask for Referrals

Word-of-mouth has always been one of the best forms of advertising. That being said, ask your current clients for referrals. Go one step further and offer a discount or freebie for every person they refer who ends up making an appointment with you.

Make Up Students and Always Going the Extra Mile

Putting “your all” into every session is very important. Go the extra mile, by providing services over and above what your client expects. You may not work in the most luxurious venue in town, but that doesn’t mean your clients should feel any less pampered.

Treat Clients Like Family

According to, treating customers like family is a fantastic way to ensure they’ll always come back. Your main goal is to create an emotional connection that makes these clients feel like they’re part of your everyday life.

There are many ways to create this type of camaraderie. Think about setting out a plate of homemade cookies, sponsoring a free “client-appreciation” class or donating your services to a local fundraiser.

Don’t Go High-Tech Crazy

Let’s face it, we live in a high-tech world. It seems like things get more automated every day. One of the last things you want to do is to go high-tech crazy. You’re much better off to learn to be a good communicator. What matters most to your clients is the fact that you’re human and well versed in the art of creating a memorable experience.

Get Customers to Go Wild about You

Make up artistry is an extremely competitive occupation. To stand out among the crowd, you need to give your customers something to talk about. Even if it’s just a unique business card, chances are people will remember you when it comes time to book a session.

The Next Step

Of course, these aren’t the only ways to keep your clients coming back for repeated sessions. But, utilizing some of these ideas is a great way to get started. If you’re starting off your career without the proper education, you are competing with cosmetologists who have either trained themselves, or have years of experience.


At Evergreen Beauty College, you get some of both:  hands-on training from staff that work in the industry, as well as practical experience in our salon.  Learn more about our programs by scheduling a tour of the college, or by contacting us, and start your career off right!

Frank Trieu
Vice President of Business Development & Industry Relations

Frank Trieu is a cosmetology industry leader, and despite his accomplishments and accolades, he still prioritizes students on the Evergreen campus. Through building relationships within the community and local salons, retail stores, and spas, he helps facilitate job placements for aspiring beauty professionals using his expansive network.

Happy Evergreen Beauty College Students


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