Promoting Your Beauty Business

The beauty industry is a lucrative one, but it is important to understand just who indulges in it. There are a lot of people who will want to ensure that they get the best results out of any enterprise that they begin. This often means having a look at lucrative markets. Business training is of course important in a lot of cases as well. When it comes to the cosmetics industry specifically, you will be pleased to know that Evergreen offers a number of courses that can educate you in the subject. As well as this, there are a few other things to consider.

Deals Work Well

Whether you are operating out of your own home, or are running a commercial outlet, do not forget about how powerful deals can be. When it comes to cosmetics and beauty, many people will take advantage of the lower price. Offer simple haircuts at a lower price and you will end up getting far more customers than you can handle. Offer deals on different types of dye and you will be sure to have more people in for a specific color. You also need to be smart: make sure to check out what the most popular styles are and offer discounts for them.

Location of Your Business

Location is very important. Most people who open up a commercial unit will do it in a part of town that receives a lot of foot traffic. Your store literally being on the street will be a form of advertisement. People will walk past it and see the sign. Location is undoubtedly one of the more important things to consider, but when it comes to town centers you will also need to take a look at how much the rent is going to cost you.


Getting the word out there is quite easy, but whether people hear about it or not is another story. What you need to do is make sure that your friends and family are aware of what you are offering. This means that they will tell their friends and a greater network will build up. Whether you have an outlet or are offering your services from home, word of mouth is probably one of the best ways to spread the news. You can of course pay for advertising, but make sure to be smart about it.

Overall, promoting your business is a learning process that takes time. Before you even start your business, you should make sure that you have the training required to not only run the business but also offer the main services you intent to offer. If you want to open a salon, make sure that you are a trained and licensed cosmetologist.

Cosmetology training encompasses business training which will equip you with the skills required to open and run your business.

Frank Trieu
Vice President of Business Development & Industry Relations

Frank Trieu is a cosmetology industry leader, and despite his accomplishments and accolades, he still prioritizes students on the Evergreen campus. Through building relationships within the community and local salons, retail stores, and spas, he helps facilitate job placements for aspiring beauty professionals using his expansive network.

Happy Evergreen Beauty College Students


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