Sharing Personal Stories on Social Media
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– stock.adobe.com
It’s not all just business as usual when beauty influencers share glimpses of their personal life with followers. Many creatives with larger-than-life personalities organically develop a loyal following because they’re open to sharing parts of their lives in addition to their creative work. It takes confidence and a particular type of person who enjoys sharing unvarnished details with whoever is following them on social media––whether they know their followers or not.
In a web of carefully curated images and videos, it’s refreshing to see unfiltered personal details weaved in from our lives. Although consistency and style and sharing how prolific you are in your creativity are reliable, breaking from the pattern is what draws people in.
Since the inception of Instagram, it’s become normal to feel like you know someone you follow even though you’ve never met in person or you are not friends. You can certainly filter how much you share on social media. It’s the small gestures, like responding to comments and DMs, that help form bonds and retain engagement.
For private beauty professionals, there are a few ways to share a peek into your personal life without feeling like you have overshared.
The Family Selfie
Katrina Scott is no stranger to sharing authentic, candid stories on her social media, albeit sharing overly filtered images. Her aesthetic is sun-kissed, and her messages are always positive. She’s beautiful and motivational and has created a multi-million-dollar, body-positive fitness brand. Her infectious smile usually appears in all her photos, and here is just one of the many posts where she shares a selfie of her family and new addition.
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Attribution: @katrinascott
The Influencer Who Shares All but Never Breaks Character
If you like Wes Anderson-inspired colors and over-the-top but happy and fun styles, meet the fashion nerd. Her mini partner-in-crime is her adorable daughter, Ryder. The fashion duo is always dressed to the nines, hitting up Los Angeles’ most photographable spots. Fashion Nerd keeps it real while perpetually playing dress up.
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Attribution: @afashionnerd
High-priced stunning manicures are fun to see for inspiration. Occasionally Fleury Rose breaks from her usual polished nail photos to give a shout-out to her five-year-old son on his birthday or share what she ate at the new salon she’s currently working at.
In the photo below, Fleury Rose shares a selfie of her in a cotton candy knit hat with a caption accompanied reading, “It’s a snow day.”
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Attribution: @fleuryrosenails
Did you know that Evergreen Beauty College’s founder, Thi, forged a beauty career, started her own business, taught tons of students the art of cosmetology, and raised five children? Thi grew up with 10 siblings, so she learned the art of improvising, cooking, and reducing waste. In this cooking video, she shares how she cooks.
If you are interested in learning more about Thi or enrolling in a cosmetology program, visit the Evergreen Beauty College website today.
