A Simple Way to Stand Out That Works for Newly Graduated Estheticians
As a recent graduate from esthetics school, you’re still trying to build a reputation and customer base. It’s crucial that newly graduated estheticians make themselves stand out.
Aside from successful marketing and networking, you have to give yourself an “edge.” Or something that makes you different and more noticeable.
Find your niche or specialty. If all of your peers and instructors commented on your natural abilities with eyebrows, use this strength to your advantage. Market that ability.
Maybe you had experience with stage makeup and want to use that as a selling point when talking to potential clients. Some artists have access to unique or high-demand tools, like an airbrush makeup kit. This is popular among brides hiring makeup artists. These are all different ways to stand out among other makeup artists.
Let’s say your specialty is a certain type of makeup or part of the face, like contouring, applying false eyelashes, etc. Make sure that’s not only prominent in your portfolio, but on you as well! If you’re a master at something specific, be your own walking advertisement. Do your makeup before you go out, even if you are just running a few quick errands. Your neighbor, local bank teller, or barista might notice and become a potential client or refer a friend to you.
Find out what’s popular and in high demand among potential clients. You may already have what customers are looking for without even realizing it.
Research what other makeup artists offer. Or Talk to wedding planners, and read beauty magazines to find out what is “the look” for this wedding season. Learn what new products everyone’s raving about.
People may want to only work with makeup artists who use vegan or cruelty-free makeup or offer hypo-allergenic options. If you can provide these types of things, you will stand out and get a more diverse client base by offering a specialized service.
It’s also crucial that newly graduated estheticians have the right tools to back up their specialties. You’re more likely to get hired if you have high-quality products. This is as opposed to relying only on brands of makeup that any consumer can buy and use. If you want to do stage makeup for a professional theater company, drug store makeup brushes aren’t going to be sufficient. Professional makeup artists need to use professional products with their clients.