Little Known Cosmetology Marketing Strategies

Armed with your esthetician license and your passion to succeed in the business you will now have to learn about the best cosmetology marketing strategies in order to let your business grow. The competition in the cosmetics industry is quite stiff so you will need to have an edge over salons and businesses offering the same services. How do you stay on top? Here are some cosmetology marketing strategies to follow:

Develop a Referral System

The best way to retain your clients and to get more clients is to have an efficient and effective referral system. Remember that word of mouth is still the most powerful and the cheapest marketing strategy. Treat your clients well and they will be the ones to do the marketing for you by referring you to their friends. In order to bank on your client’s referrals, you will need to give them incentives. Offer them discounts on your services in exchange for bringing in their friends.

Be Active on Social Media

Thanks to technology, marketing your services is literally just on the tip of your fingers. Sign up for Facebook, Twitter, Pinterest and Instagram accounts to expose yourself to thousands of internet users on a daily basis. Post pictures, promotions and announcements on your social media pages to let the world know about your services. Hold contests every now and then and raffle off services and items. This is almost a surefire way to drive your sales up at the same time help you keep in touch with your clients.

Give Service With a Personal Touch

It is important to build strong relationships with your clients. Even the experts in marketing will tell you that when it comes to establishing a solid client base, it is always the little things that count. Encourage your hair stylists, hairdressers and nail care technicians to befriend your clients and engage them in friendly conversation with regards to proper hair, skin and nail care regimen.

On special days like your client’s birthday or other special occasions, let your client know that you truly value them. Give them little tokens of appreciation like gifts or even greeting cards to let them know that you remember them on that special day. Giving excellent customer service is the best way for you to build your client base.

Remember, happy clients translates to more referrals, which in turn translates to a growth in your business.

Tried And Tested Cosmetology Marketing Strategies

Out of all the strategies that you probably have never thought of, the one thing that you should always remember is that as a business owner, you have to keep the passion burning. As long as you have that desire and the drive to beautify other people through your business then you are always a step ahead of the others in the cosmetology industry.

It goes without saying that you must enroll in a cosmetology school and complete the course in order to run your own beauty business. Most cosmetology schools offer business training in addition to the regular courses.

These courses ensure that the graduates know the basics of running a business successfully.

Frank Trieu
Vice President of Business Development & Industry Relations

Frank Trieu is a cosmetology industry leader, and despite his accomplishments and accolades, he still prioritizes students on the Evergreen campus. Through building relationships within the community and local salons, retail stores, and spas, he helps facilitate job placements for aspiring beauty professionals using his expansive network.

Happy Evergreen Beauty College Students


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