Meeting your Salon Business Goals with Cosmetology Education
Keeping your staff informed of the newest styling trends through cosmetology education is only half of the battle in reaching your business goals. As a salon owner, you and your stylist will reap the rewards from professional development in areas of: customer service, health and ergonomics, marketing, and technology.
Customer Service in the Beauty Industry
Research consistently shows that high quality customer service is what keeps customers loyal to a business. Customer service isn’t limited to how well you deliver on your customer request, but also includes phone etiquette, environment, availability, accessibility, approachability, and the list goes on. When you have a customer service plan and dialogue in place that is utilized daily throughout the salon, your patrons and employees will be better equipped to handle any negative situations that may arise. Professional development can educate stylist on the best practices of customer service.
Ergonomics and Safety
In addition to style, trends, and techniques, keeping your employees safe and healthy is the key to growing clientele. As with any profession, certain hazards and habits can easily be overlooked. In the beauty industry, creating good physical habits and using appropriate tools will alleviate some common health problems. Carpal tunnel and back problems can keep a cosmetologist from reaching their potential in this career field. Additionally, missing work due to these issues affect income, teamwork, and promotion.
Professional development activities that teaches ergonomics of the beauty industry, and effective use of tools, will help keep workers healthy and in their chosen profession longer. Basic instruction to staff in these areas, and the knowledge of research statistics that support these claims should be considered as a benefit of working in a highly professional salon.
Marketing
A good training structure will also include instruction on marketing techniques that promote the salon and individual stylists. In this digital age, business entrepreneurs can no longer rely on word of mouth and business cards to keep afloat. Using the internet has become more important with time. Using these venues and keeping informed of new marketing strategies is the most effective way to compete in today’s market. In a salon setting, supplying technological resources for customers to communicate with you is an essential part of business.
Using Technology in Cosmetology Education
Technology and the use of the internet is another effective way to deliver professional development activities to your employees when time and space is an issue. Every stylist needs to feel like they have the skills and talents to master any client’s request. Online cosmetology education is extremely important for those who want to sharpen their skills.
