These Stats Say Now is the Time to Study Beauty and Start Your Own Business
The variety of options for work in the beauty industry is impressive. You can sell creams, shampoos, soaps, perfume, deodorant, hair color, and more, or you can offer services in hair care, skin care, and nail care, to name a few. You can even choose to provide both products and services, often in a spa or salon environment. And this beauty industry report says now is the time to start.
Beauty Industry Continues to Expand Globally
The beauty industry analysis states that “the beauty industry continues to expand globally,” and this is despite recent economic downturns. Recent economic challenges have led to more price-consciousness on the part of consumers, but they’re still buying. Products and services are increasing for men, with products well beyond the old basic-hygiene standards for the male population available. You could be part of this growth.
Starting Your Own Business
There are a few things to keep in mind when starting out. Consumers buying beauty products are often loyal to brands, and personal recommendations are important to people when choosing a product. New companies need to create meaningful incentives, especially discounts and free samples that allow customers to try new things with low risk to their wallets. REmember to find a way to keep people coming back. The quality of your product can be supplemented by a loyalty program that will associate returning with rewards.
If you want your own business but would like to piggyback on the success of an already established brand, there are many franchising opportunities in the beauty industry. Franchising distribution centres and franchise training centres are available to help people like you break into the industry using established producer’s beauty care products. And with the wealth of franchising options available, in areas as diverse as hair care, children’s services, salons for both women and men, and eco-friendly products, you can find one that suits you.
Before you embark on your journey to own your own business, you need to decide where you are going to gain the skills to run it. You need to find a beauty school that can train you and give you a more in-depth perspective on what to expect. With three locations in Washington offering a nationally accredited education in beauty and business, Evergreen College is here for you. We want to help you achieve your beauty industry goals, whether you want to own your own business or start out in an established salon.