Getting Jobs as a Freelance Makeup Artist
Makeup professionals can find work in top-tier salons, photography, film and advertising. While the opportunities are out there, you have to find them. If you want to work as a freelance makeup artist, there are a few things you should do to prepare. These include:
Put Together a Stellar Portfolio
Assemble pictures of your best work, and display them in a neatly arranged portfolio album. It is also a good idea to have an online portfolio on your website. This is one of the biggest marketing tools you will have in your arsenal. Through your portfolio, potential clients will be able to see what you can do.
Today, it is popular to create a portfolio which tells a story. This means that it outlines a character, and develops that character through hair, fashion and creative photography. Of course, your makeup application will be featured front-and-center. This type of portfolio is both eye-catching and memorable. A memorable photograph in your portfolio can make even more of a difference than having the best skills and training, in some cases.
If you don’t have a website, that should be your first step. Even with a physical portfolio, you will want to have a place where potential clients can look at your work at their own free time. In addition, some customers may search the internet for freelance artists. You should also be aware that there are online resources designed specifically for makeup and cosmetology professionals to advertise their freelance services. These include Makeup Artist Networks, which hosts and markets artists’ freelance portfolios.
As you gain experience, the jobs you are offered will grow in scope and in pay. The bottom line is that more jobs are brought by more experience. It is not unusual for it to take as many as five years for a professional makeup artist to be able to make a full time income. Until then, it’s a good idea to pick up work anywhere you can, even if it means volunteering on local commercial shoots. Word of mouth is a valuable asset in this trade. The more clients you work with, the wider net they cast. If someone asks them who did their makeup for their short film, political speech, print ad, fashion show or photo-shoot, you could potentially gain a new client. Freelance makeup artists have the option to work in many different environments and with people from many different walks of life.
To learn more about how you can begin a career in this exciting and challenging field of beauty, contact us at Evergreen Beauty College.