How to Improve Engagement through Tagging on Social Media
Elnur- stock.adobe.com
Once you’ve created beautiful images of your work, it’s time to plan when to post your photo on Instagram and which hashtags will effectively garner your post attention.
When to Post on Instagram
According to Adobe, the best days to post are:
- Monday, 11 am
- Tuesday, 11 am and 2 pm
- Friday, 11 am
For people who work remotely are on built-in breaks when they check in on social media. You can learn about your demographic, location, and age group if you have access to a business Instagram account. This is essential information since you can see how your content is connecting with different demographics.
Tagging Other Brands in Your Posts
Before you tag other brands in your post, make sure there’s a reason to tag them. For instance, if you’re using the company’s product in the photo, tag them to engage the brand and other users. Another reason you would tag someone is if they are your client and the picture is of them. Always double and triple-check the information in your post to ensure you have the right client and products. Proofread your caption and run it through spell check before posting. The stakes of presenting your work and photos of your clients are low unless you post unflattering pictures and tag the wrong brand. You want to build a reputation of being reliable and trustworthy.
In this post, Christine Symonds, a celebrity hairstylist, posts a photo of actress Angelique Cabral with a succinct and complimentary caption of her client while also tagging Cabral, the makeup artist, the stylist, and herself. She takes extra measures and tags everyone in the photos as well as in the caption.
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Attribution: @christinesymondshair
Makeup artist Analese Redman knows a little about presentation. Her post of richly pigmented bright and bold palettes juxtaposed with sparkly, well-composed backdrops is visually stunning for her followers’ pleasure. She promotes new eye shadows, lipsticks, and creams with the most detailed attention, using stencils on her arm to display the colors against skin tones in new and interesting ways. Redman pours artistic efforts into her posts and tags the brand she’s featuring, usually guaranteeing herself a reshare, like, save, or user engagement through comments.
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Attribution: @annybeeutee
This health and beauty guru presents her brand tags in bullet point format, which appears to be in the order she uses each product in this makeup tutorial video. Sandijarquin also reshares one of TikTok’s voiceovers to accompany the video that talks about skin texture and makeup.
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Attribution: @sandijarquin
When you’re writing captions, you can decide to keep them short and conventionally lighthearted or compose essay-style captions to make announcements and introduce partnerships. Listing out the product tags featured in your post in a bullet point format is a useful approach for clients who want to locate the product you’re using quickly. It also keeps you organized and highlights the products visually.
You can mix it up or stick to the formula. Tagging companies and brands is a surefire way to increase user engagement on your social media.
