Lessons learned at Evergreen Beauty College through Nuts & Bolts Business Program
Our experience with Karlene Winchester has been a Customer Wow. Just watch her 5 minute video to learn lessons about how to Wow a customer.
Karlene started out as an electrician until the economy took a downturn and was forced to choose another field to make her profession. That was when Karlene made the decision to enroll in massage therapy school. After graduating and beginning to work in the field, learning from her previous occupation, she needed to make a plan to succeed and grow in this industry. She embraced change and researched an Esthetics school and found our school which is 1 ½ hr drive each way to school.
By going the extra mile to ensure the opportunity to have a successful career, I think this is why Karlene works so hard at taking care of her customers. When she was in school, Karlene would take care of all her guests and included little chocolates and water with all of her services. The guest absolutely loved their experience with her of making sure all the little details were there. From the facial massages, to listening to her customers needs, to making sure her guests received a consistent 5 star experience, this is the reason her guests trusted in Karlene and listened to her recommendations to receive additional services and home care products to reach their skincare & emotional goals.
With this type of vision, Karlene wanted our school to do something more for the clients. She helped Evergreen Beauty College host our first Beauty School Bootcamp for Mom’s and Daughters to learn how to better take care of their needs. We had 200 seats available for this event and it was sold out within 3 days of advertising it!
I sum Karlene up in two words, Customer WOW – because it’s no one thing that Karlene does, it is just her ability to know what her clients truly asked for and gives a little more that leaves their mouths open to say WOW. That is the only explanation I can have to explain these superior results.
Currently, Karlene has taken the skills she has learned, merged her skin care education with massage therapy and has open her own business back in her home town, called Lifestyles Massage & Skin Care Center since graduation.