Master Esthetic Seattle

I had a chance to meet up with a number of medical spas on how they are going to adjust for the new esthetic laws.  Of the handful that I spoke to, many indicated they were going to help their current estheticians get grandfathered.   How about for new estheticians that will apply in 2014?   In addition to a master’s esthetic license, what else are they going to be looking for?   They shared some things that were to be expected and others that were not as traditional.

Expected areas include;  greater understanding laser, light, energy and radio frequency,  medical rules, laws and terminology, HIPPA, stronger understanding of skin analysis, IPL facial rejuvenation, Laser Hair Removal Treatment, LEDs, PDT, Microdermabrasion, Micro current Technology, Dermaplaning, Skin Needling,etc.

One owner reminded me that the technical skills are only about 30 percent of the decisions.   She shared, “Frank, we want your students to have an understanding, but we’ll need to train them to get them up to speed on what our philosophies are.  What is truly important is that they are coachable.  That’s one thing we appreciate about your students is that we know in your culture, they have to be coachable.”   In addition to that, business skills, working with medical personalities, selling a treatment plan so patients take your recommendation, etc. are areas that are not as easy to distinguish on a transcript.

My follow up question is “if it doesn’t show on a transcript, how can you tell?”

So my question to you;  “What do you think she told me?”     I’d love to hear your thoughts;  please write them below 🙂

Happy Evergreen Beauty College Students

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Maddie Stiles
Maddie Stiles
8 years ago

Interesting comment that spa owner made to you, Frank!

I’m not sure I get what exactly she meant with her reference to ‘your culture’, but I’m pretty sure in some organizations, that might be cause to get the HR department involved:)

Also … technical skills only 30%? … Really??

I think that that this particular spa owner (and hopefully not all of them) is much more interested in hiring and training a sales staff that can sell packages of services, rather than a skilled and trained esthetician that provides a quality service!

Just sayin … 🙂

Maddie Stiles
Maddie Stiles
8 years ago

My pleasure, Frank!

I spent 25 years in the beauty industry doing hair and I have to say that I do agree with the ‘people skills’ criteria … I can remember a few colleagues that fell a bit short in the skills department, but had huge followings because the those stylists had great personalities and the ability to make people feel good.

But I also remember that being pressured to push retail on my clients made me feel a bit disingenuous at times.

I’ve always been a fan of the ‘soft, benefits oriented’ sales approach 🙂

Take Care!

Maddie Stiles
Maddie Stiles
8 years ago

Very well said, Frank 🙂

jeshal
jeshal
8 years ago

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